Why use Interactive Content in your marketing?

Looking for a way to increase brand awareness and generate leads for your startup?

No matter what type of business you are, it's worth thinking about utilising interactive content in your marketing. It's engaging, usually useful, and avoids having to produce yet another PDF for your lead magnet arsenal.

The other benefit is that, typically Interactive Content is shareable, giving you the oppurtunity to benefit from virality to amplify your marketing efforts.

Interactive content like quizzes, polls, and interactive videos can be a great way to engage your audience and increase brand awareness. What's more, they can also be incredibly effective lead magnets.

Check out these five examples of UK-based businesses that have used interactive content to great effect in the past:

1. WWF's Carbon Footprint calculator https://footprint.wwf.org.uk/#/

2. GoCompare's energy use calculator: https://www.gocompare.com/gas-and-electricity/guide/energy-calculator/

3. Good & Co's interactive career quiz: https://good.co/career-quiz/

4. Next's online advent calendar: https://www.next.co.uk/christmas/advent-calendar

5. Beano's interactive recipe quiz: https://www.beano.com/posts/recipe-quiz

The best tools for creating Interactive Content for your marketing

Here are 7 web tools that can be used to create interactive content for marketing purposes:

1. Playbuzz: Playbuzz is a free online tool that allows you to create quizzes, polls, and interactive stories to engage your audience. It offers a range of customisable templates and options for adding images, videos, and other interactive elements.

2. Typeform: Typeform is a popular tool for creating interactive surveys and forms. It features a user-friendly interface and allows you to customise the look and feel of your form to match your brand. It also offers advanced features like logic jumps and conditional fields.

3. H5P: H5P is a free, open-source tool for creating a wide range of interactive content, including quizzes, games, and videos. It can be used to create standalone content or integrated into popular content management systems like WordPress and Drupal. It offers a range of customisable templates and interactive elements, including drag-and-drop activities and hotspots.

4. Ceros: Ceros is a cloud-based tool for creating interactive content like infographics, animations, and eBooks. It offers a range of customisable templates and allows you to add interactive elements like animations, videos, and quizzes.

5. Outgrow: Outgrow is a tool for creating interactive calculators, quizzes, and surveys. It offers a drag-and-drop interface and a range of customisable templates. It also integrates with popular marketing platforms like HubSpot and Marketo.

6. Riddle: Riddle is a tool for creating quizzes, polls, and surveys. It offers a range of customisable templates and allows you to add images and videos. It also integrates with popular marketing platforms like Mailchimp and Zapier.

7. Visme: Visme is a tool for creating interactive presentations, infographics, and animations. It offers a range of customisable templates and allows you to add interactive elements like videos, maps, and surveys.

8. Tuerchen: Tuerchen gives the ability to create branded, online advent calendars with customisation of the calendar and the offers / competitions that you want to make available on each day.