Marketing Strategy & Planning
Behind every successful company is an effective marketing strategy serving as its backbone. It's the compass that guides every decision, from product development to pricing models—and even customer service.
Our experts have decades of experience devising 100% bespoke marketing planning for businesses.
And because we have specialists across every area of marketing, we will always be channel agnostic, only ever recommending the marketing activities that suit your business.
Cost-effective
100% bespoke to your business
Faster growth
A fraction of the cost of agencies or hiring in-house
​You get access to the top strategic marketing experts - we only allow the very best to be part of the collective - without the cost or lack of transparency of working with an agency, or the commitment of hiring in-house.
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No minimum terms, no opaque processes - just the transparency and flexibility you'd expect if hiring your own freelancers, but without any of the risk of hiring the wrong people.
Plug & play marketing strategy
specialists
Our decades of experience in running the marketing for hundreds of businesses across every vertical or niche you can think of, means that our marketing strategists are always able to ensure that you get a head-start on the competition.
Marketing Strategy & Planning Services
Every strategy and planning project we undertake is different but here are some of the most common elements included:
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In-depth Marketing Auditing
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Marketing Forecasting & Modelling
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Competitor and Positioning Analysis
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Messaging
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Audience Analysis and Persona Design
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Content Marketing Strategy
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Paid Media Strategy
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SEO Strategy
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Social Media Strategy
Our Typical Marketing Strategy & Planning process
1
Channel & Tool Auditing
This is us getting our heads under the hood of your business. We start off by thoroughly auditing your marketing channels, tools, and analytics so that we understand the business and current state of play.
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Tactical Roadmapping
Not suitable for all, as you may need a more strategic overview first, so for more established businesses we would typically then devise a tactical plan and timeline outlining how to achieve the KPIs
2
User Journey Benchmarking
While auditing your current and historical marketing activities, we'll also identify your benchmarks, building a robust picture of your user journey, which forms the basis of marketing forecasting and setting KPIs
5
Go To Market Planning
For businesses at the ideation or launch phase, a GTM plan is vital, outlining not just the tactical marketing plan, but the considering the messaging, proposition, competitor analyses and including the different phases of launch and scaling.
3
Omni-Channel Forecasting
We'll then build out a completely bespoke channel forecasting plan, aligned to your user journey and goals, allowing us to assess the most viable channels, both inbound and outbound to meet your KPIs